OpenAI - Research and Development with Chip Ganassi Racing
Brand - OpenAI
Partnership - Ganassi Racing
Creatives - Chris Hutchinson, Blake Johnston, and Graham Lewis
Executive Producer - Tomo Hiratsuka
Director - Rob Wills
DP - Alastair McKevitt
Production - Box2Box
3D Animation - Services Generaux
Color/Finishing - Trafik
Sound Design/Mix - Lime
Role - Producer
Produced a branded web docu-series following the partnership between OpenAI and Chip Ganassi Racing, showing how the team used ChatGPT to analyze data and sharpen race strategy, leading to their historic first win at the Long Beach track. The series lives on instagram, X, and TikTok, along with YouTube and OpenAI's website, which features a dedicated landing page for the full collection. Which includes social teasers to build anticipation and drive viewership.
