BMW - Performance Review

Agency - GSP

Executive Creative Director - Matt Edwards

Creative Directors - Kazuo Kubo and Lucas Ribeiro

Creatives - Andrew Barnes and Nik Sandevski

Executive Producer - Matt Flaker

Client - BMW of NA

Director - Johnny Mass

DP - Pete Konzcal

Production - RSA

Editorial - Abandon Editorial

VFX - Pariah

Sound Design/Mix - Sonic Union

Role - Producer

For the 2025 BMW Summer Sales Event, production was led across a national broadcast TV spot, OLVs, and 18 platform-specific socials for META, Tik Tok, and Pinterest with the goal to drive postive shift in brand perception.

Totaling over 347 million views and a 64% increase in CRM CTR from previous SSE campaign.

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